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Brand-level campaigns, such as Sponsored Brand ads on Amazon, are a good way to own those terms and maintain Share of Voice.
Days before its launch, the brand added Todd Barrish as its head of brand development and partnerships.
The post As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets appeared first on Digiday.
Now brands have to figure out what the future of sampling looks like, and publishers can help.
Quincey said Coca-Cola is now refocusing its marketing investments around its biggest brands and being more disciplined in its experimentation.
“We’ve definitely seen it pick up quite a bit in the last six months,” Neben said of brand deals for TikTok videos.
With the new commerce practice, the holding company is working to beef up the capabilities of brands like Shiseido, Adidas and Procter & Gamble, among others.
One reason could be that the brands that continued to advertise on Facebook didn’t hear much in the way of consumer backlash about doing so.
Meeting consumers where they’re at and knowing which products will resonate with them is critical for creating efficient ad campaigns—it’s important brands know what Amazon product offerings will do better for brand awareness versus conversion.
While brands have “boycotted” Facebook before, this year’s movement seems to be bigger.

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