brand

See definition of brand on Dictionary.com

How to use brand in a sentence

Brand-level campaigns, such as Sponsored Brand ads on Amazon, are a good way to own those terms and maintain Share of Voice.

HOW TO PREPARE YOUR E-COMMERCE AD STRATEGY FOR AN UNCERTAIN Q4SPONSORED CONTENT: PACVUEAUGUST 17, 2020SEARCH ENGINE LAND

Days before its launch, the brand added Todd Barrish as its head of brand development and partnerships.

‘OFF THE FIELD BUSINESS’: SPORTS IS STILL SHAKY BUT SPORTS BUSINESS PUBLICATIONS SEE A LUCRATIVE PLAYKAYLEIGH BARBERAUGUST 3, 2020DIGIDAY

The post As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets appeared first on Digiday.

AS THE FACEBOOK BOYCOTT ENDS, BRAND ADVERTISERS ARE SPLIT ON WHAT HAPPENS NEXT WITH THEIR MARKETING BUDGETSSEB JOSEPHAUGUST 3, 2020DIGIDAY

Now brands have to figure out what the future of sampling looks like, and publishers can help.

‘NO BRAINER’: MARIE CLAIRE LAUNCHES SAMPLING BUSINESS TO BOOST REVENUE AND DATA PRACTICELUCINDA SOUTHERNAUGUST 3, 2020DIGIDAY

Quincey said Coca-Cola is now refocusing its marketing investments around its biggest brands and being more disciplined in its experimentation.

HOW THE WORLD’S BIGGEST ADVERTISERS ARE SPENDING (OR NOT) AS THE PANDEMIC GRINDS ONLARA O'REILLYAUGUST 3, 2020DIGIDAY

“We’ve definitely seen it pick up quite a bit in the last six months,” Neben said of brand deals for TikTok videos.

‘THERE IS A BATTLE GOING ON’: TIKTOK-INSTAGRAM RIVALRY FOR CREATORS HEATING UPTIM PETERSONAUGUST 3, 2020DIGIDAY

With the new commerce practice, the holding company is working to beef up the capabilities of brands like Shiseido, Adidas and Procter & Gamble, among others.

‘EXCEEDED OUR MARKETERS READINESS’: AS E-COMMERCE GROWTH ACCELERATES, DENTSU IS ADDING A NEW PRACTICE TO MEET THE DEMANDKRISTINA MONLLOSJULY 30, 2020DIGIDAY

One reason could be that the brands that continued to advertise on Facebook didn’t hear much in the way of consumer backlash about doing so.

‘HOOKED ON THE FACEBOOK DRUG’: MEDIA BUYERS SAY SMALLER BRANDS WILL RETURN TO THE PLATFORM, BUT BIGGER BRANDS WILL CONTINUE TO BOYCOTTKRISTINA MONLLOSJULY 29, 2020DIGIDAY

Meeting consumers where they’re at and knowing which products will resonate with them is critical for creating efficient ad campaigns—it’s important brands know what Amazon product offerings will do better for brand awareness versus conversion.

DEEP DIVE: HOW TO MASTER AMAZON ADVERTISING IN THE NEW NORMALDIGIDAYJULY 29, 2020DIGIDAY

While brands have “boycotted” Facebook before, this year’s movement seems to be bigger.

DIGIDAY RESEARCH: 56% OF BUYERS SAY CLIENTS PAUSED FACEBOOK AD SPEND THIS MONTHSHAREEN PATHAKJULY 27, 2020DIGIDAY

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