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On 4 October, Mr Altman blogged that the firm had been "learning quickly from how people are using Sora and taking feedback from users, rights holders, and other interested groups".

"UK businesses and consumers have been amongst the first to benefit from Google's innovations, often months before their European counterparts," Google's competition boss Oliver Bethell wrote in a blog post.

"I had a food blog just for fun and made weird pictures with food, and made up recipes," she said.

She blogged and posted photos of herself doing push-ups on Instagram.

The story took off on travel blogs and social media.