bing

It has moved quickly to integrate partner OpenAI’s AI models—branded as Copilot—into its Bing search page.

But with 3.98 % global market share, Bing, the No. 2 player behind Google, has little fizz.

At one point, Apple was evaluating a potential acquisition of Bing.

“Not having mobile queries at scale is a huge liability for them since the most important search signal is engagement,” one of Apple’s senior executives told another about Microsoft’s Bing.

In its defense, Google lawyers often noted that a top search query on Bing was “Google.”