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basketball shoe





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Nike’s Zoom Court Dragon, a basketball shoe with a dragon’s scale pattern released in 2022, was criticized for its $130 price tag and relying on the tired dragon motif to connect with Chinese customers.

From The Wall Street Journal ● Sep. 28, 2026

Why does a basketball shoe have lights in it?

From Slate ● Mar. 4, 2019

At his pop cultural height, Lee was the architect of basketball shoe marketing with Michael Jordan and Nike, the face of New York Knicks fandom and the embodiment of 1990s Afrocentricity.

From Los Angeles Times ● Feb. 26, 2019

Nike has long dominated basketball shoe sales, according to an industry analyst, because of its relationship with two megastars — Michael Jordan and LeBron James — and its control of college ranks.

From Washington Post ● Oct. 1, 2018

Back then, Nike beat back Adidas; indeed, it now has over 90 percent of the basketball shoe market — a number that compares to Microsoft’s monopoly over operating systems in its heyday.

From New York Times ● Jun. 17, 2016


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