Thesaurus / attribution

attribution

See definition of attribution on Dictionary.com

How to use attribution in a sentence

“The fundamental principle underpinning climate change attribution science is counterfactual analysis,” Stuart-Smith says.

A LOOMING CLIMATE DISASTER THREATENS THE LIVES OF 6,000 PERUVIANSPHILIP KIEFERFEBRUARY 9, 2021POPULAR-SCIENCE

The attribution process happens within the App Store before being verified on Apple’s servers.

FOR THE IDFA-CURIOUS, WTF IS APPLE’S SKADNETWORK?SEB JOSEPHFEBRUARY 8, 2021DIGIDAY

Those identifiers are the backbone of those spending choices, powering ad targeting, retargeting, frequency capping, campaign measurement and attribution.

‘YOU CAN FIND THOSE AUDIENCES ELSEWHERE’: ADVERTISERS SCRAMBLE FOR ANSWERS AFTER APPLE’S IDFA UPDATESEB JOSEPHFEBRUARY 4, 2021DIGIDAY

Josh Linforth, commercial director for Genius Sports Media, a part of the sports media buying agency Genius Sports Group, said that sports books do not ultimately care about attribution when they’re making a media buy.

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It could hobble advertising operations, from frequency capping to campaign measurement, targeted ads to the attribution of app installs.

CHEAT SHEET: AS APPLE PREPS IDFA CRACKDOWN FOR ‘EARLY SPRING’, HERE’S EVERYTHING YOU NEED TO KNOWSEB JOSEPHJANUARY 29, 2021DIGIDAY

Cookies have been the main driver of advertising attribution.

GOOGLE’S ALTERNATIVE TO THIRD-PARTY COOKIES OPEN FOR ADVERTISER TESTING IN Q2 2021CAROLYN LYDENJANUARY 25, 2021SEARCH ENGINE LAND

Which is why my team uses a framework where we try to get down to the level of attribution, which is often very hard to find out, of who started a campaign and why.

‘DISINFORMATION CAN BE A VERY LUCRATIVE BUSINESS, ESPECIALLY IF YOU’RE GOOD AT IT,’ MEDIA SCHOLAR SAYSJOE HEIMJANUARY 19, 2021WASHINGTON POST

The track kicks off with a focus on assessing reporting needs for your organization and adjusting that reporting for the executive, management and operational levels followed by an honest look at attribution and the challenges there.

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Meanwhile, our marketing teams track every email open and build attribution models from first click to last.

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It is an inconvenience that prevents the real attribution of transactions to an ad click.

WHAT AFFILIATE MARKETERS HAVE MISSED ABOUT GOOGLE ANALYTICSLAURENT MALKAJANUARY 5, 2021SEARCH ENGINE WATCH

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