April Fool's Day

Every year, journalist Ben Black publishes a playful fake story on his community news site Cwmbran Life for April Fools' Day.

Mr Black decided to begin writing fake stories for April Fools' Day for "a bit of fun" and said his wife usually helped him come up with the ideas.

Although Mr Black decided not to publish a fake story for April Fools' Day this year because he was "too busy", he said the experience had put him off and made him decide not to publish a fake story again.

For example, early this year, an April Fools’ Day tweet from the Empire State Building’s official account teased an exciting dining opportunity: New York City’s most iconic building would now be home to the “world’s highest” Rainforest Cafe.

In that first annual report issued on April Fools Day, the company revealed that it scarcely considered itself a real social media business at all.