antiperspirant

First, antiperspirant and deodorant are terms that are often used interchangeably.

Which brings us to deodorant and antiperspirants, a $75 billion dollar industry that helps keep all our aromatic secrets to ourselves.

In this era of rampant oversharing, deodorants and antiperspirants may be delivering a needed dose of privacy from the smelly secrets we would otherwise release into the wild.

The Joy of Sweat shows how this demand was created by deodorant and antiperspirant makers who sold sweat as a problem in the first place.

Everts answers a range of questions throughout about sweat and our history of wanting to control it, including an analysis of the deodorant and antiperspirant industries.