aesthetics

Maybe it’s nostalgia — maybe it’s trendy aesthetics — or perhaps just old-school marketing, but restaurants across the country are bringing back the beloved matchbook.

"All we are doing, by using it in the aesthetics industry," she says, "is enhancing something the body already does. That's why these are so special."

Young people thrifting clothes as they embrace their Y2K or cottagecore aesthetics have helped secondhand shopping shed its stigma, turning it into a trend, not a necessity.

My mouth goes dry—I doubt those weapons are for aesthetics alone.

As a costume designer, Whitten wasn’t just thinking deeply about the aesthetics of his garments, but also how they would mold to a performing body.