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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

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CONTENT RELATED TO AD

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EXAMPLE SENTENCES FROM THE WEB

“We have seen a diversification in the types of ad blocking,” said Blockthrough CEO Marty Krátký-Katz.
‘THE INEVITABLE MATURATION OF THE INDUSTRY’: DESKTOP AD BLOCKING IS PAST ITS PEAKLARA O'REILLYAUGUST 20, 2020DIGIDAY
The ad market slumped amid the coronavirus crisis, as did print circulation revenue.
‘THERE’S NO REVENUE ON IT’: WHY PUBLISHERS AREN’T PRIORITIZING INSTAGRAM REELSLARA O'REILLYAUGUST 13, 2020DIGIDAY
The company projected another 35% to 40% dip in ad revenue in its third quarter.
HOW THE WORLD’S BIGGEST MEDIA COMPANIES FARED THROUGH THE ONGOING CRISIS IN Q2LARA O'REILLYAUGUST 12, 2020DIGIDAY
Those concerns now go beyond adjacency issues common with newer platforms, as advertisers have little control over the kinds of content their ads appear next to on TikTok.
‘NO ONE IS RUSHING TO COMMIT Q4 BUDGETS’: WITH ITS FUTURE IN THE U.S. INCREASINGLY UNCERTAIN, MEDIA BUYERS ARE HOLDING BACK SPENDING ON TIKTOKKRISTINA MONLLOSAUGUST 12, 2020DIGIDAY
The broadcaster is selling ads in programmatic auctions it hopes will attract digital advertisers to TV.
‘WE’LL GET BRIEFS WE COULDN’T ACCESS BEFORE’: INSIDE CHANNEL 4’S PUSH FOR PROGRAMMATIC ADVERTISERSSEB JOSEPHAUGUST 11, 2020DIGIDAY
Though she too added the ad tech M&A market had been “very quiet” in recent months.
‘A SIGNIFICANT UPTICK IN DEAL FLOW’: WHY EUROPE IS BECOMING A HOTBED OF AD TECH INNOVATIONLARA O'REILLYAUGUST 5, 2020DIGIDAY
It has, however, started to buy ads on YouTube and LinkedIn again as of August 1.
AS THE FACEBOOK BOYCOTT ENDS, BRAND ADVERTISERS ARE SPLIT ON WHAT HAPPENS NEXT WITH THEIR MARKETING BUDGETSSEB JOSEPHAUGUST 3, 2020DIGIDAY
Advertisers buy from these marketplaces on the proviso that their ads will be seen by more people from underrepresented audiences.
‘COMING TO US FOR WAYS TO DO MORE’: ADVERTISERS LOOK TO CURATED MARKETPLACES TO REACH UNDERREPRESENTED AUDIENCESSEB JOSEPHJULY 31, 2020DIGIDAY
That’s bad news for MoPub and the publishers that sell ads on its marketplace.
‘IT’S A SIGNIFICANT CHANGE’: TWITTER’S MOPUB WEIGHS IN-APP AD GROWTH PLAN AMID APPLE’S UPCOMING PRIVACY UPDATESEB JOSEPHJULY 29, 2020DIGIDAY
One creator told Digiday earlier this year that a best practice is to include a mid-roll ad every two-and-a-half minutes at most.
YOUTUBE’S LOWERED MID-ROLL AD REQUIREMENT MAY LEAD TO SHORTER VIDEOS FROM PUBLISHERSTIM PETERSONJULY 24, 2020DIGIDAY

WORDS RELATED TO AD

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

WORD OF THE DAY

ad hockerynoun | [ad -hok-uh-ree ]SEE DEFINITION