subscription

“You’ll have to pay a subscription fee, but they can provide a lot of what you need that will be way less than your deductible,” McClanahan said.

Once seen as a cheaper alternative to cable, the cost of a streaming subscription for the top platforms continues to rise, much like higher prices for groceries, gasoline and housing.

Udio agreed to launch a new subscription service next year for fans to create music based on licensed songs, including remixes and customized tracks, the companies said.

The company also reported having over 300 million paid subscriptions across services like Google One and YouTube Premium.

While there have been some concerns across the software industry that AI will lead to fewer software subscriptions due to increased efficiency, McDermott told MarketWatch that total licenses sold have only continued to grow.