short form

Gen Z, which grew up in the dawn of YouTube and, later, the emergence of TikTok, has generally favored short-form content over lengthier productions; however, “Stranger Things” became the exception.

The fraying geopolitical relationship between the U.S. and China also hasn’t helped, nor has the increasing trend of younger audiences watching short-form content on their phones.

And similar to the U.S., the Chinese film market has also been dented by the growth of short-form content and increasing popularity of watching entertainment on phones and tablets, keeping theatergoers at home.

The advert Ms Hopley saw was promoting DramaWave, a mobile app that produces short-form scripted stories for social platforms.

They also picked up best short-form and best long-form video, and pop song of the year for El Día Del Amigo.