motto

“Starting with me and the rest of the staff, we have to make sure we simplify things so guys can play full speed ahead and there’s less thinking. That’s kind of my whole motto.”

An antidote to shoutier, perhaps less truly confident cities, there is an old joke that the local tourist board motto is: "Don't tell anyone or the place will be heaving."

That’s where her mottos come in — short, memorable phrases that condensed technique into a moment you could carry from the screen to your own kitchen.

"Yes, he is one of the top pound-for-pound boxers in the world, but my motto is anyone, anytime, anyplace, against all odds," Paul wrote on X, external.

The collective mindset has resulted in a new motto for 2025: We over me.