influencer

Bath & Body Works plans to reignite its brand after disappointing results in part through creative marketing, a more aspirational image and influencers, according to executives.

Admissions advisers and influencers are flooding the internet with advice on how to answer the question.

"I think she wants to be an influencer basically. And so I think someone who wants to do that is going to reach for these media opportunities," he says.

Eight used stolen photos of well-known European influencers to lend credibility.

Goodwill is even targeting donors and shoppers through TikTok, where it posts videos of influencers browsing racks of jeans or boxing up donations.