cost-effective

The carpool benefit was promoted as a cost-effective incentive to encourage Californians to buy clean and zero-emission vehicles.

Add to that spirit of efficiency the fact that for increasingly budget-conscious U.S. media outlets, sending reporters to Toronto can often be a more cost-effective choice than pricier destinations such as Cannes, Telluride or Venice.

“We have to evaluate these emerging technologies to determine which ones may have staying power, which ones may be cost-effective,” Lyster said.

“It’s just much more effective, more cost-effective to switch to exposure control ... because really, at the end of the day, we’re trying to protect public health and improve the lives of people,” Cohen said.

Regardless, fire experts see the approach as a cost-effective and promising way to address coastal California’s fire doom spiral by cutting the cycle off at its start.