burnish

For Prime Minister Modi, the move would burnish his image at home.

Sure, he was having a nice season with the Washington Nationals, and burnished his reputation as a tough at-bat on opposing pitchers.

He burnished his reputation as an occasionally dirty player, and never seemed too interested in trying to change it.

Jim Lovell had been to the Moon twice, witnessed Earthrise and narrowly avoided a cold death in space - and saw no reason to falsely burnish his résumé.

In exchange, the work burnishes the firm’s reputation and serves as a draw for idealistic young associates.