analytics

The initial numbers, compiled by analytics firm Nielsen, will likely increase over the coming days as more data is collected.

The team has also spent untold millions on food, travel, biometrics and mental health services while also upgrading the infrastructure of its football staff, including general manager and assistant general manager positions and expanded coaching, analytics and recruiting departments.

"There definitely was a plan to use AI and analytics," Staton told BBC Sport.

The research from Policy in Practice, a social policy and data analytics company, says awareness, complexity and stigma are the main barriers stopping people claiming.

Last year, Crunchyroll’s global streaming revenue from anime titles totaled $1.4 billion, according to data from Parrot Analytics.