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Some people took the pun to mean the ad was implying a racially superior ideal of beauty.

Indigo Sun ran an online ad saying moderate, responsible sunbed use brought major health benefits, citing a University of Edinburgh study to make its case.

The governor’s remarks were being recorded by the anti-Proposition 50 campaign in what could easily be turned into a television ad.

A billboard ad in West Hollywood taken out last month by Jimmy Kimmel, one of Colbert's rivals in the category, saw the talk show host declare: "I'm voting for Stephen."

In its ruling, the watchdog said it acknowledged that viewers would understand that the ad "parodied the common, internal conflict of choosing between social activities and personal responsibilities".