1570s, the vogue, "leading place in popularity, greatest success or acceptance," from Middle French vogue "fashion, success, drift, swaying motion (of a boat)" literally "a rowing," from Old French voguer "to row, sway, set sail," probably from Old Low German *wogon, variant of wagon "float, fluctuate," literally "to balance oneself" (see weigh). Apparently the notion is of being "borne along on the waves of fashion." Italian vogare also probably is borrowed from Germanic. Phrase in vogue "having a prominent place in popular fashion" first recorded 1643. The fashion magazine began publication in 1892.