loss leader

Many successful digital businesses see content as a loss leader, designed to attract large numbers of potential customers who can be sold any number of products or services.

For the store, which often maintains or at least allows the box, it’s a loss leader, since you’ll likely buy something else, anyway.

For guarantors, the question is whether or not … the guarantee is going to end up making the money back, or whether it’s going to be a loss leader for them.