If you can't find his gimmick in half a day, I'll come out and show it to you.
We have to remember that the gimmick in this whole business is a golden skull.
The "gimmick," as these American subjects put it, is "hot" and the turnover is fantastic.
And you think me incapable of keeping your secret, ah, gimmick, I believe is the idiomatic term you used.
That gimmick's pretty ...